BharatPe rebrands PAYBACK India as 'Zillion'
BharatPe rebrands PAYBACK India as 'Zillion'
BharatPe, an Indian fintech firm, has rebranded PAYBACK India, the country's most extensive multi-brand loyalty program, as 'Zillion'. The renaming aims to make Zillion a prevalent loyalty and rewards program throughout India, providing customers a variety of ways to earn and redeem rewards across different categories and brands. With a new brand identity, there will be extended involvement with Gen Z and millennial customers. Parth Joshi, CMO of BharatPe, announced plans for future marketing campaigns to create awareness and drive consumer engagement with Zillion.
Important Points:
- BharatPe has rebranded PAYBACK India as 'Zillion'.
- Zillion is meant to be a ubiquitous loyalty and rewards program.
- The program targets customers of all age groups, including Gen-Z and Millennials.
- It offers various ways to earn and redeem rewards across different categories and brands.
- Future marketing campaigns will be launched to increase awareness and drive consumer engagement with Zillion.
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