BharatPe rebrands PAYBACK India as 'Zillion'

BharatPe, an Indian fintech firm, has rebranded PAYBACK India, the country's most extensive multi-brand loyalty program, as 'Zillion'. The renaming aims to make Zillion a prevalent loyalty and rewards program throughout India, providing customers a variety of ways to earn and redeem rewards across different categories and brands. With a new brand identity, there will be extended involvement with Gen Z and millennial customers. Parth Joshi, CMO of BharatPe, announced plans for future marketing campaigns to create awareness and drive consumer engagement with Zillion.

Important Points:

  1. BharatPe has rebranded PAYBACK India as 'Zillion'.
  2. Zillion is meant to be a ubiquitous loyalty and rewards program.
  3. The program targets customers of all age groups, including Gen-Z and Millennials.
  4. It offers various ways to earn and redeem rewards across different categories and brands.
  5. Future marketing campaigns will be launched to increase awareness and drive consumer engagement with Zillion.