Encouraging National Pride & Use of Khadi through "Har Ghar Tiranga, Har Ghar Khadi" Campaign

Introduction and About:

- "Har Ghar Tiranga, Har Ghar Khadi" is a significant campaign introduced to promote the use of Khadi, India's traditional textile. The campaign was recently unveiled by the Chairman of the Khadi and Village Industries Commission (KVIC).

- This innovative initiative looks to increase the use and trade of Khadi clothes by encouraging the hoisting of national flags made from Khadi.

Why in News:

- As part of this campaign, special national flags, 3X2 feet in dimension and made entirely of Khadi/Polyester, are made available at Khadi stores nationwide at a nominal cost of Rs 198.

- Prime Minister Narendra Modi, resonating with the campaign's spirit, appealed to the nation to join the Tiranga Yatra initiative on Independence Day and encouraged buying clothes made of Khadi.

Salient Aspects of the "Har Ghar Tiranga (HGT)" Campaign:

- The campaign plans to observe its 3rd edition from 9th to 15th August 2024, concurrent with the Independence Day celebrations.

- Its primary goal is to impart a sense of patriotism and national pride among citizens by inspiring every Indian to hoist the national flag.

- The campaign, first unveiled under the umbrella of Azadi Ka Amrit Mahotsav in 2022, has since grown into a popular people's movement.

- Complementing this campaign are outreach activities such as Tiranga Concerts, Street Plays (Nukkad Nataks), and Exhibitions showcasing the Evolution of Tiranga.

The Significance of National Flag Day:

- India adopted its national flag on 22nd July 1947, under the guidance of Dr. Rajendra Prasad, who chaired the Constituent Assembly of India at the time.

- The national flag signifies national pride, unity, and the struggle for freedom; it serves as a silent yet robust tribute to the sacrifices made by the nation's freedom fighters.

- Such initiatives that blend patriotism and indigenous industries' promotion, like the "Har Ghar Tiranga, Har Ghar Khadi" campaign, act as drivers in creating awareness and participation among the citizens towards supporting home-grown industries and national heritage.