Kotak MF launches ‘DigitALL’ campaign to celebrate International Women’s Day

Kotak Mahindra Asset Management Company has launched a digital campaign titled ‘DigitALL: Innovation and Technology for Gender Equality’. This campaign aims for the digital inclusion of all genders and showcases Kotak group’s women employees sharing stories of supporting and empowering other women through the means of digital literacy. Kotak Mutual Fund hopes to instill a message of essential digital literacy, especially in groups such as domestic helps and servants, to aid them in their routine lives.


  1. The 'DigitALL: Innovation and Technology for Gender Equality' campaign has been launched by Kotak Mahindra Asset Management Company.
  2. The campaign focuses on enhancing digital literacy and promoting gender equality.
  3. As part of the campaign, women employees at Kotak group share their experiences of energizing and supporting other women.
  4. The campaign intends to achieve digital literacy among all women categories, giving special attention to domestic helps and servants.
  5. The MD & CEO of Kotak Mahindra Asset Management Company, Nilesh Shah, mentioned the rapid growth of digital literacy in the urban as well as Tier 2 and Tier 3 cities of India.